TikTok Growth Assistant

About the Company

Woolworths Group is Australia’s largest retailer, operating supermarkets, Big W, and other businesses. We’re a team of over 200,000 people across Australia and New Zealand, dedicated to bringing fresh food, great value, and a seamless shopping experience to our communities. In an ever-evolving digital landscape, we are constantly innovating and seeking dynamic ways to connect with our customers, especially through engaging social media platforms like TikTok.

Job Description

Are you a TikTok native with a passion for viral trends, engaging content, and community building? Woolworths Group is seeking an enthusiastic and creative Entry-Level TikTok Growth Assistant to join our dynamic marketing team in Hobart. This is a fantastic opportunity for someone at the beginning of their career to dive into the exciting world of digital marketing and social media strategy, specifically focused on growing our presence and engagement on TikTok. You will work closely with our experienced marketing professionals, contributing to content strategy, creation, and performance analysis, helping us connect with a younger, digitally-savvy audience.

Key Responsibilities

• Assist in brainstorming, creating, and curating engaging short-form video content specifically for the TikTok platform.
• Monitor TikTok trends, challenges, and competitor activities to identify opportunities for brand integration and content innovation.
• Support the scheduling and publishing of TikTok content in line with our content calendar and brand guidelines.
• Actively engage with the TikTok community by responding to comments, direct messages, and fostering a positive brand presence.
• Contribute to the analysis of TikTok performance metrics, including views, engagement rate, follower growth, and conversion.
• Collaborate with internal marketing, branding, and product teams to ensure TikTok content aligns with broader marketing objectives.
• Stay up-to-date with TikTok algorithm changes, new features, and best practices to optimize content strategy.

Required Skills

• Strong, demonstrable understanding of the TikTok platform, its trends, and cultural nuances.
• Exceptional creativity and ability to generate innovative and engaging content ideas.
• Excellent written and verbal communication skills.
• Basic analytical skills to interpret social media data.
• High level of initiative, adaptability, and ability to thrive in a fast-paced environment.
• Proficiency with smartphone video creation and editing tools.

Preferred Qualifications

• Bachelor's degree or currently pursuing a degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience managing a personal or brand TikTok account with demonstrable engagement.
• Basic understanding of digital marketing principles and social media analytics.
• Familiarity with other social media platforms and their integration strategies.

Perks & Benefits

• Comprehensive professional development and training opportunities.
• Generous employee discounts across Woolworths Group brands.
• Health and wellness programs.
• A collaborative, supportive, and innovative team environment.
• Mentorship opportunities with experienced marketing professionals.
• Opportunity to make a tangible impact on a national brand's digital presence.

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