About the Company
MGM Resorts International is a global entertainment company, featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife, and retail offerings. Our Beau Rivage property in Biloxi, MS, is a jewel on the Gulf Coast, and we are committed to attracting top talent from around the world to enhance our digital marketing efforts. We foster a culture of excellence, innovation, and unparalleled guest service.
Job Description
We are seeking an experienced and data-driven PPC Specialist to join our dynamic marketing team at Beau Rivage in Biloxi, Mississippi. This crucial role involves developing, implementing, and managing pay-per-click advertising campaigns across various platforms to drive targeted traffic, conversions, and revenue for our luxury resort and casino properties. If you have a proven track record in optimizing paid search campaigns and are looking for an opportunity to make a significant impact in a leading hospitality and entertainment company, we encourage you to apply. Visa sponsorship is available for qualified international candidates, demonstrating our commitment to building a diverse and talented global team.
Key Responsibilities
- Develop, implement, and manage comprehensive PPC strategies across Google Ads, Microsoft Advertising, and social media advertising platforms (e.g., Facebook, Instagram).
- Conduct thorough keyword research, analysis, and selection to optimize campaign performance and reach target audiences effectively.
- Create compelling, high-converting ad copy and collaborate with the design team to ensure optimal landing page experiences.
- Monitor, analyze, and report on campaign performance metrics, providing actionable insights and data-driven recommendations for continuous optimization.
- Manage bid strategies and budget allocation to maximize ROI and achieve key performance indicators (KPIs).
- Perform A/B testing on ad copy, creative assets, landing pages, and campaign settings to continuously improve efficiency and results.
- Stay up-to-date with the latest PPC trends, industry best practices, platform updates, and algorithm changes.
- Collaborate closely with internal marketing teams, including SEO, content, and design, to ensure integrated and cohesive digital strategies.
- Ensure all advertising campaigns comply with brand guidelines and regulatory advertising policies.
Required Skills
- Minimum of 3 years of hands-on experience managing large-scale PPC campaigns with significant budgets.
- Proven expertise in Google Ads (Search, Display, Video, Shopping) and Google Analytics for reporting and analysis.
- Strong understanding of keyword research tools and techniques, along with competitor analysis.
- Excellent analytical skills with the ability to interpret complex data, identify trends, and translate insights into strategic actions.
- Proficiency in creating engaging, persuasive ad copy and optimizing landing pages for conversion.
- Solid understanding of broader digital marketing concepts, including SEO, social media marketing, and content marketing.
- Bachelor's degree in Marketing, Business Administration, or a closely related field.
- Exceptional written and verbal communication skills in English for effective collaboration and reporting.
Preferred Qualifications
- Google Ads certifications (Search, Display, Video, Shopping, Measurement) are highly desirable.
- Experience with Microsoft Advertising (Bing Ads) and other programmatic advertising platforms.
- Familiarity with marketing automation platforms and CRM systems.
- Previous experience within the hospitality, travel, entertainment, or casino industry.
- Proficiency in additional languages relevant to international markets.
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off, including vacation, sick leave, and company holidays.
- 401(k) retirement plan with competitive company matching contributions.
- Exclusive employee discounts at MGM Resorts properties worldwide, including hotel stays, dining, and entertainment.
- Robust opportunities for professional development, training, and long-term career growth within a global organization.
- Relocation assistance and visa sponsorship for eligible international candidates.
- A dynamic, inclusive, and collaborative work environment focused on innovation and success.
How to Apply
Interested candidates are invited to submit their application by clicking the "Apply Now" button below. To ensure your application is considered, please include the following:
- A current resume
- A cover letter outlining your suitability for the role and your motivation for applying.
We review applications on a rolling basis and will contact shortlisted candidates for an interview.
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