Instagram Engagement Assistant

About the Company

ASOS is a global fashion destination for 20-somethings. We sell cutting-edge fashion and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We believe in a world where you have total freedom to be you, without judgement. To experiment. To express yourself. To be brave and grab life as the extraordinary adventure it is. So we make sure everyone has an equal chance to discover all the amazing things they’re capable of – no matter who they are, where they’re from or what looks they like to rock. We’re on a journey to democratise fashion and empower creativity, and our social media presence is key to connecting with our audience.

Job Description

Are you passionate about social media and love engaging with online communities? ASOS is looking for a proactive and enthusiastic Work From Home Instagram Engagement Assistant to join our dynamic social media team. This is a 100% remote position, offering you the flexibility to work from your home office. You will be instrumental in fostering a vibrant and interactive community on our Instagram platform, helping to bring the ASOS brand to life through authentic conversations and timely interactions. You will be the voice of ASOS, directly engaging with our followers, responding to comments and direct messages, and identifying trends.

Key Responsibilities

• Monitor ASOS's Instagram feed, stories, and DMs for comments, questions, and mentions.
• Engage actively with followers by liking, commenting, and responding to direct messages in line with brand guidelines.
• Identify and escalate critical or sensitive customer service issues to the appropriate internal teams.
• Help identify trending topics, user-generated content, and potential brand advocates.
• Contribute to weekly reports on Instagram engagement metrics and community sentiment.
• Assist in brainstorming creative ideas for Instagram content and engagement campaigns.
• Maintain up-to-date knowledge of Instagram features, trends, and best practices.
• Collaborate with the wider social media and marketing teams to ensure consistent brand messaging.

Required Skills

• Excellent written communication skills with a strong command of English grammar and tone.
• Proven passion for social media, particularly Instagram, and understanding of its culture.
• Ability to work independently and manage time effectively in a remote setting.
• Strong attention to detail and a proactive approach to problem-solving.
• Familiarity with various social media management tools (e.g., Sprout Social, Hootsuite) is a plus.
• Ability to adapt quickly to brand guidelines and maintain a consistent brand voice.
• Reliable internet connection and a dedicated home workspace.

Preferred Qualifications

• Previous experience in social media engagement, community management, or customer service.
• Knowledge of current fashion trends and the ASOS brand aesthetic.
• Experience using Instagram's analytical tools to gather insights.
• A degree or equivalent experience in Marketing, Communications, or a related field.

Perks & Benefits

• Competitive salary and performance-based bonuses.
• Generous ASOS employee discount.
• Fully remote work model with flexible working hours.
• Opportunity for professional development and career growth within a leading global fashion retailer.
• Contribution to home office setup.
• Access to ASOS's Employee Assistance Program.
• Paid time off and public holidays.

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