Creative Copywriting Assistant

About the Company

ASOS is a global online fashion and beauty retailer, offering a huge range of products from our own ASOS brands to leading international labels. We believe in a world where you have total freedom to be you, without judgment. To experiment. To express yourself. To be brave and grab life as the extraordinary adventure it is. So we make sure everyone has an equal chance to discover all the amazing things they’re capable of – no matter who they are, where they’re from or what looks they like to rock. We’re on a mission to become the world’s number one destination for fashion-loving 20-somethings.

Job Description

We are seeking a highly motivated and creative Creative Copywriting Assistant to join our dynamic marketing team. This is a fantastic opportunity for an aspiring copywriter to gain hands-on experience in a fast-paced e-commerce environment. You will support the Senior Copywriters and Content team in crafting compelling, on-brand copy for various channels, including website, email, social media, and marketing campaigns. This role requires a keen eye for detail, a strong understanding of brand voice, and a passion for fashion and effective communication.

Key Responsibilities

• Assist in writing, editing, and proofreading engaging copy for website product descriptions, landing pages, and promotional content.
• Contribute to the development of email marketing campaigns, ensuring all copy is clear, concise, and drives conversion.
• Support the social media team by drafting compelling captions and creative text for various platforms.
• Help maintain consistency in brand voice and tone across all communication channels.
• Conduct research on industry trends, competitor messaging, and customer insights to inform content strategy.
• Collaborate with graphic designers, marketing managers, and product teams to ensure copy aligns with visual elements and campaign objectives.
• Manage and organize content assets and copy libraries.
• Participate in brainstorming sessions for new campaigns and creative initiatives.

Required Skills

• Exceptional written and verbal communication skills in English.
• Strong portfolio demonstrating creative writing ability (academic or personal projects welcome).
• Excellent attention to detail and proofreading skills.
• Ability to adapt writing style to suit different platforms and target audiences.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• A passion for fashion, e-commerce, and digital marketing.

Preferred Qualifications

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• Previous experience (internship or entry-level) in copywriting, content creation, or a marketing role.
• Familiarity with SEO principles and how they apply to written content.
• Experience with content management systems (CMS) or project management tools.

Perks & Benefits

• Competitive salary and performance bonuses.
• Generous employee discount on ASOS products.
• 25 days holiday plus bank holidays.
• Pension scheme.
• Private medical insurance options.
• Access to training and development programs.
• Opportunity to work with a global, inclusive brand.
• Well-being initiatives and employee assistance programs.

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