Copywriter

About the Company

Google’s mission is to organize the world’s information and make it universally accessible and useful. As a global technology leader, we’re constantly innovating, building products and services that improve the lives of billions. From Search to Android, Chrome to YouTube, our teams are pushing the boundaries of what’s possible. We foster a culture of curiosity, collaboration, and continuous learning, where every voice is valued and every idea has the potential to make a massive impact.

Job Description

We are seeking an exceptionally talented and creative Copywriter to join our dynamic marketing team in Pasadena. In this role, you will be instrumental in shaping the voice and messaging for various Google products, campaigns, and initiatives. You will craft compelling, clear, and concise copy across multiple platforms and formats, ensuring brand consistency and resonance with our diverse global audience. This position demands a strategic thinker with a keen understanding of technology, marketing, and the art of persuasive communication.

Key Responsibilities

• Develop and execute engaging, on-brand copy for marketing campaigns, product launches, website content, emails, social media, and more.
• Collaborate closely with product marketing managers, designers, and other cross-functional teams to understand project goals and translate complex ideas into clear, user-friendly language.
• Maintain and evolve Google's brand voice and tone across all communications, ensuring consistency and adherence to style guidelines.
• Conduct thorough research to understand target audiences, product features, and competitive landscapes to inform messaging strategy.
• Present copy concepts and rationale to stakeholders, incorporating feedback effectively and iteratively.
• Optimize copy for SEO where applicable, balancing creative impact with discoverability.
• Stay current with industry trends, copywriting best practices, and emerging communication channels.

Required Skills

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience.
• 4+ years of professional copywriting experience, preferably within a tech company, advertising agency, or in-house creative team.
• A strong portfolio showcasing a range of successful campaigns and compelling content.
• Exceptional written and verbal communication skills, with a proven ability to distill complex information into engaging narratives.
• Proficiency in understanding and adapting to different brand voices and target audiences.
• Demonstrated ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Excellent attention to detail and proofreading skills.

Preferred Qualifications

• Experience writing for global audiences and familiarity with localization best practices.
• Familiarity with Google products and services.
• Experience with A/B testing copy and using data to inform creative decisions.
• Ability to develop strategic content frameworks and guidelines.
• Proficiency in a second language relevant to Google's global markets.

Perks & Benefits

• Comprehensive health, dental, and vision insurance.
• Generous paid time off, including vacation, sick leave, and holidays.
• Competitive salary and equity packages.
• Retirement plans with company matching.
• On-site fitness centers, cafes, and wellness programs (where applicable).
• Professional development opportunities and tuition reimbursement.
• Parental leave and family support programs.
• Employee assistance programs and mental health resources.

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