Content Strategist with Visa Sponsorship

About the Company

IBM is a global technology and consulting company headquartered in Armonk, New York, with operations in over 170 countries. We are a leader in areas such as artificial intelligence, cloud computing, data analytics, and security. For over a century, IBM has been dedicated to every client’s success and to creating innovations that matter for the world. Our commitment to diversity, inclusion, and global talent acquisition drives our success and ability to solve the most complex challenges. Join a team where your ideas are valued, and your career growth is prioritized.

Job Description

We are seeking an experienced and innovative Content Strategist to join our dynamic marketing team in Bloomington, Indiana. This is a unique opportunity for a talented professional looking to make a significant impact on our global content initiatives. The ideal candidate will be a strategic thinker with a deep understanding of content marketing, SEO, user experience, and brand storytelling. You will be responsible for developing and executing comprehensive content strategies that align with business objectives, engage target audiences, and drive measurable results. This position offers visa sponsorship for qualified international candidates.

Key Responsibilities

• Develop and implement comprehensive content strategies aligned with business goals and marketing objectives.
• Conduct thorough content audits and competitive analysis to identify gaps and opportunities.
• Define target audience personas and map content to various stages of the customer journey.
• Collaborate with cross-functional teams including marketing, product, sales, and design to ensure content consistency and effectiveness.
• Oversee the creation, curation, and distribution of high-quality content across multiple channels, including web, blog, social media, email, and video.
• Utilize SEO best practices to optimize content for search engines and drive organic traffic.
• Analyze content performance using analytics tools and provide data-driven recommendations for optimization.
• Stay up-to-date with industry trends, content marketing best practices, and emerging technologies.
• Manage content calendars and ensure timely delivery of all content initiatives.
• Establish content governance guidelines and ensure brand voice and style consistency.

Required Skills

• Minimum of 5 years of experience in content strategy, content marketing, or a related field.
• Demonstrated experience developing and executing successful content strategies.
• Strong understanding of SEO principles and content optimization techniques.
• Excellent writing, editing, and communication skills.
• Proficiency with content management systems (CMS) and marketing automation platforms.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Journalism, or a related discipline.

Preferred Qualifications

• Master's degree in a relevant field.
• Experience with A/B testing and conversion rate optimization.
• Familiarity with UX principles and information architecture.
• Experience working in a global organization or with diverse international teams.
• Portfolio showcasing successful content strategy and content examples.

Perks & Benefits

• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and holidays.
• 401(k) retirement plan with company match.
• Life insurance and disability benefits.
• Employee assistance program.
• Professional development opportunities and tuition reimbursement.
• Access to cutting-edge technology and innovation labs.
• Wellness programs and initiatives.
• On-site fitness centers or subsidized gym memberships.
• Opportunities for global collaboration and career advancement.

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