Paid Marketing Internship

About the Company

Access Bank Plc is a leading financial institution in Nigeria, committed to delivering sustainable economic growth that is profitable, environmentally responsible, and socially relevant. With a vast network and a strong digital presence, Access Bank continually innovates to meet the evolving needs of its diverse clientele, both locally and internationally.

Job Description

We are seeking a highly motivated and enthusiastic Paid Marketing Intern to join our dynamic marketing team in Sabon Gari, Kano. This is an excellent opportunity for an aspiring marketing professional to gain hands-on experience in various aspects of digital marketing, specifically focusing on paid advertising campaigns. The intern will support the planning, execution, and optimization of our paid marketing initiatives, contributing to our brand visibility and customer acquisition goals. This role offers practical learning in a fast-paced corporate environment.

Key Responsibilities

• Assist in the research and analysis of market trends, competitor activities, and audience insights to inform paid campaign strategies.
• Support the setup, execution, and monitoring of paid campaigns across various platforms (e.g., Google Ads, social media ads).
• Help with keyword research, ad copy creation, and landing page optimization for paid search campaigns.
• Monitor campaign performance, track key metrics, and prepare regular reports on results.
• Assist in managing campaign budgets and ensuring efficient allocation of resources.
• Learn to identify opportunities for campaign optimization and A/B testing to improve ROI.
• Collaborate with the broader marketing team to ensure alignment between paid and organic marketing efforts.
• Contribute to creative brainstorming sessions for new campaign ideas and content.
• Perform administrative tasks as required to support the marketing department.

Required Skills

• Strong interest in digital marketing and advertising.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Analytical mindset with attention to detail.
• Ability to work independently and as part of a team.
• Strong organizational skills and ability to manage multiple tasks.
• Currently pursuing or recently completed a Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Preferred Qualifications

• Basic understanding of digital marketing concepts (SEO, SEM, social media marketing).
• Familiarity with advertising platforms like Google Ads or Facebook Ads Manager.
• Experience with data analysis tools (e.g., Google Analytics).
• Previous internship or project experience in a marketing-related role.

Perks & Benefits

• Competitive monthly stipend.
• Opportunity to work with a leading financial institution.
• Mentorship from experienced marketing professionals.
• Hands-on experience with real-world marketing campaigns.
• Professional development and networking opportunities.
• Potential for full-time employment upon successful completion of the internship.
• Dynamic and supportive work environment.

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