UGC Content Creator

About the Company

Wpromote is a leading independent digital marketing agency that helps clients grow by focusing on omnichannel strategies that impact the entire customer journey. With a data-driven approach and a culture of innovation, we empower brands to achieve unprecedented success through search, social, programmatic, and content marketing.

Job Description

Are you a creative powerhouse with a passion for authentic storytelling? Do you thrive on discovering captivating user-generated content and transforming it into impactful marketing campaigns? Wpromote is seeking a talented and enthusiastic UGC Content Creator to join our dynamic team. In this hybrid role, you will be instrumental in identifying, curating, and leveraging user-generated content to amplify our clients’ brands across various digital channels. You will be at the forefront of crafting engaging narratives that resonate with target audiences, driving brand loyalty and measurable results. You will collaborate closely with our strategy, social, and creative teams to integrate UGC seamlessly into comprehensive marketing initiatives.

Key Responsibilities

• Develop and execute comprehensive user-generated content (UGC) strategies aligned with client objectives and brand guidelines.
• Identify, engage with, and build relationships with content creators and communities to source high-quality, authentic UGC.
• Curate, edit, and optimize user-generated content for various platforms, ensuring brand consistency and legal compliance.
• Monitor UGC performance, analyze key metrics, and generate insights to inform future content strategies and campaign optimizations.
• Stay abreast of the latest trends, tools, and best practices in UGC, social media, and digital marketing to maintain a competitive edge.
• Collaborate with internal teams including social media managers, strategists, and creative designers to integrate UGC into broader marketing campaigns.

Required Skills

• Proven experience (1+ year) in content creation, digital marketing, social media management, or a related field.
• Strong understanding of major social media platforms (e.g., Instagram, TikTok, YouTube, Facebook) and how UGC performs on each.
• Excellent written and verbal communication skills, with a keen eye for detail and compelling storytelling.
• Proficiency in content editing tools (e.g., Adobe Creative Suite, Canva, video editing software) is a plus.
• Ability to work independently and collaboratively in a fast-paced agency environment.
• Demonstrated ability to identify authentic and engaging content.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Experience with influencer marketing platforms or creator management tools.
• A portfolio showcasing successful content creation or UGC campaigns.
• Basic knowledge of SEO best practices as they relate to content optimization.

Perks & Benefits

• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and company holidays.
• 401(k) retirement plan with company matching.
• Opportunities for professional development and continuous learning.
• Flexible hybrid work model, blending in-office collaboration with remote flexibility.
• Wellness programs and initiatives to support employee well-being.
• A vibrant and inclusive company culture with regular team-building events.

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