About the Company
NielsenIQ is a global leader in providing a complete understanding of the consumer landscape. Our data-driven insights and innovative solutions empower businesses to make informed decisions, drive growth, and connect with their audiences effectively. We are at the forefront of understanding consumer behavior across various channels, helping our clients navigate complex market challenges.
Job Description
We are seeking a detail-oriented and analytical Hashtag Researcher to join our dynamic Digital Analytics team. In this role, you will be instrumental in identifying, analyzing, and optimizing hashtag strategies for our clients across various social media platforms. You will delve into trending topics, measure performance, and provide actionable insights to enhance content visibility and audience engagement. This is an exciting opportunity for someone passionate about social media, data analysis, and digital trends to contribute to meaningful marketing strategies.
Key Responsibilities
- Conduct extensive research to identify relevant and trending hashtags across all major social media platforms.
- Analyze hashtag performance metrics, including reach, engagement, impressions, and sentiment.
- Monitor competitor hashtag strategies and report on their effectiveness.
- Collaborate with content creators and marketing strategists to integrate optimal hashtag usage into campaigns.
- Develop and implement best practices for hashtag application to maximize discoverability and audience interaction.
- Generate comprehensive reports on hashtag effectiveness, providing actionable recommendations for improvement.
- Stay up-to-date with the latest social media trends, algorithm changes, and hashtag functionalities.
Required Skills
- Proficiency in using social media analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch, NetBase Quid).
- Strong understanding of various social media platforms (Twitter, Instagram, TikTok, Facebook, LinkedIn, YouTube).
- Excellent research and analytical skills with the ability to interpret complex data.
- Solid written and verbal communication skills.
- High level of attention to detail and accuracy.
- Ability to work independently and as part of a team.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Data Science, Journalism, or a related field.
- 1-2 years of experience in social media analysis, digital marketing, or market research.
- Familiarity with SEO principles as they apply to social media content.
- Experience with data visualization tools.
- Understanding of cultural nuances and language variations in online communication.
Perks & Benefits
- Comprehensive medical, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Generous paid time off (PTO) and paid holidays.
- Flexible hybrid work schedule.
- Opportunities for professional development and career growth.
- Employee assistance program.
- On-site fitness center and wellness programs (at select locations).
How to Apply
Interested candidates are invited to submit their application by clicking the "Apply Now" button below. To ensure your application is considered, please include the following:
- A current resume
- A cover letter outlining your suitability for the role and your motivation for applying.
We review applications on a rolling basis and will contact shortlisted candidates for an interview.
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