About the Company
Ogilvy is a world-renowned advertising, marketing, and public relations agency that has been making brands matter since 1948. We are a global network with a strong presence in Hong Kong, dedicated to creating iconic campaigns and transforming businesses through creativity, data, and technology. At Ogilvy, we believe in nurturing talent and providing an environment where creativity thrives and careers grow.
Job Description
Are you passionate about social media trends and curious about what makes content go viral? Ogilvy is looking for an enthusiastic and detail-oriented Entry-Level Hashtag Research Assistant to join our dynamic social media team in Wong Tai Sin. This is an exciting opportunity for someone eager to start their career in marketing and communications, learn the ropes of social media strategy, and contribute to impactful campaigns for leading brands. You will play a crucial role in identifying trending topics and optimizing content visibility across various platforms.
Key Responsibilities
- Conduct daily research on trending hashtags, keywords, and topics across major social media platforms (e.g., Instagram, TikTok, X, Facebook).
- Analyze the performance of hashtags used in current campaigns and provide insights for optimization.
- Support the social media team in developing hashtag strategies for new content and campaigns.
- Monitor competitor hashtag usage and industry trends.
- Compile regular reports on hashtag performance and emerging trends.
- Assist with data entry and organization related to social media analytics.
- Stay up-to-date with algorithm changes and best practices for hashtag optimization.
Required Skills
- Strong interest in social media and digital marketing.
- Excellent research and analytical skills with a keen eye for detail.
- Proficiency in English, both written and verbal (Cantonese/Mandarin a plus).
- Familiarity with major social media platforms and their features.
- Ability to work independently and as part of a team.
- Basic knowledge of Microsoft Office Suite (Excel, Word, PowerPoint).
Preferred Qualifications
- A diploma or degree in Marketing, Communications, Journalism, or a related field.
- Prior experience (even personal or academic) with social media content creation or management.
- Basic understanding of social media analytics tools.
- Knowledge of current events and pop culture relevant to the Hong Kong market.
Perks & Benefits
- Comprehensive training and professional development programs.
- Health and wellness benefits.
- Dynamic and collaborative work environment.
- Mentorship opportunities from industry experts.
- Opportunities to work on impactful campaigns for leading brands.
- Regular team-building activities and social events.
How to Apply
Interested candidates are invited to submit their application by clicking the "Apply Now" button below. To ensure your application is considered, please include the following:
- A current resume
- A cover letter outlining your suitability for the role and your motivation for applying.
We review applications on a rolling basis and will contact shortlisted candidates for an interview.
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