Entry-Level Online Branding Assistant

About the Company

Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations, and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories globally. Founded in 1876, Henkel looks back on more than 140 years of success. Henkel employs about 48,000 people worldwide – a passionate and diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and ratings.

Job Description

Are you a creative and highly motivated individual with a passion for digital marketing and brand storytelling? Henkel is seeking an Entry-Level Online Branding Assistant to join our dynamic marketing team in Cologne. This is an excellent opportunity for a recent graduate or early-career professional to gain hands-on experience in developing and executing online branding strategies for our diverse portfolio of globally recognized products. You will play a crucial role in enhancing our online presence, engaging with our target audiences, and maintaining brand consistency across all digital channels.

Key Responsibilities

• Assist in the development and implementation of online branding strategies for various product categories.
• Support the management of social media channels, including content creation, scheduling, and community engagement.
• Monitor online brand mentions, competitor activities, and industry trends to identify opportunities and potential risks.
• Help analyze digital marketing campaign performance data and contribute to reporting on key metrics.
• Collaborate with internal teams (e.g., content, design, product) to ensure brand consistency across all digital touchpoints.
• Conduct market research to understand consumer behavior and preferences in the digital landscape.
• Prepare presentations and reports summarizing online branding activities and outcomes.
• Assist with website content updates and optimization for search engines.
• Participate in brainstorming sessions for new branding initiatives and campaigns.

Required Skills

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Strong understanding of major social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok).
• Excellent written and verbal communication skills in English.
• Basic knowledge of digital marketing principles and online branding concepts.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Eagerness to learn and adapt in a fast-paced environment.
• Strong organizational skills and attention to detail.

Preferred Qualifications

• Fluency in German (highly advantageous).
• Previous internship experience in marketing, social media, or branding.
• Familiarity with digital analytics tools (e.g., Google Analytics).
• Basic graphic design skills or experience with design software (e.g., Canva, Adobe Creative Suite).
• A portfolio showcasing personal projects related to social media or content creation.

Perks & Benefits

• Competitive entry-level salary and benefits package.
• Opportunities for professional growth and career development within a global company.
• Access to a wide range of training programs and workshops.
• Flexible working hours and work-life balance initiatives.
• Company pension scheme.
• Employee discounts on Henkel products.
• A vibrant and inclusive work culture in the heart of Cologne.

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